The Key to Social Media Success
There are many factor that play a role in succeeding on the social networking sites. Nevertheless, if I had to pick one over all the other factors, I would say the key to success is “talk like yourself, not about yourself.”
- Because I like their unique point of view.
- Provide them with something that they cannot get anywhere else.
- Never let your followers leave hungry.
- One-hundred and forty characters.
Because I like their unique point of view.
Sometime back, maybe two years, give or take a couple of months, I was hired to create an online survey for a well-known content site. I cannot reveal much about that survey because it was a work for hire project which I was paid $250 for. The data they collected is proprietary but the site owner has given me permission to reveal this one question and the results. One of the questions I had asked was “Why do you choose to follow a certain writer?” the wording of the answers varied, but their meaning was the same, they opted to follow a writer because they liked the writer's unique point of view. The writers that were being followed were the ones that wrote like themselves but not about themselves. Twitter's “What's Happening” may be your worse enemy. A little earlier today, someone Tweeted, “I will be going back to (Name of town) tomorrow and I should be packing right now.” Does anyone really care? I certainly did not and I certainly did not re-tweet that Tweet.
Provide them with something that they cannot get anywhere else.
Readers will follow you if you are giving them something they cannot find anywhere else on the Internet. If you simply parrot what everyone else is saying about a subject, no one will pay attention, let alone care enough about it to become one of your followers. Present the same topic from your own unique perspective, on the other hand, and people will want to read what you have to say and they will follow you. Novelty is contagious; ordinariness is not. Originality in your posts is what will get you the followers that you want. As I said before, your readers want you to write like yourself but not about yourself.
Never let your followers leave hungry.
Norman Vincent Peale wrote in the forewords to Lilly Walters book, Secrets of Successful Speakers: How You Can Motivate, Captivate & Persuade, Think of your speech as food for your audience. As a speaker you must fill people up. There are a good many discouraged people out there. They are coming to hear you speak. You must fill them up so when they go out into the world they can solve their problems.” Allow me to paraphrase what Norman Vincent Peale, a world renown speaker and writer was saying here. As writers, we too must fill people up. People come to read what we write and we must fill them up with the information they need to go out into the world and solve their problems. If they leave our pages and our posts still hungry for the information they came desperately seeking, they may never return ever again.
One-hundred and forty characters.
How much can you say in 140 characters? Not much! Use those 140 characters to point your followers to something you have written and published elsewhere on the Internet. Use those 140 character to tell them how they will benefit from reading it.