Write a better Wikinut summary

Chief Nut By Chief Nut, 8th Nov 2009 | Follow this author | RSS Feed | Short URL http://nut.bz/v3m34upz/
Posted in Wikinut>Guides>Using Wikinut>Writing The Wikinut Way

The article summary is your big chance to sell your page. So how do you write a tantalising summary and ensure your article gets the audience it deserves? We give you some simple tips, and work through an real-world example.

Be a tease

Think of your summary as a film trailor, a sneak preview, a cliffhanger. It should draw in your reader and leave them wanting more. Flirt with them by giving hints and glimpes of the content; outline the article, without ever revealing all.

Summaries are shown on a category pages, search results, tag pages - basically anywhere that puts your article in front of a potential reader. So in the nicest way possible way your summary will be competing with those written by other authors.

Keep it snappy

Remember, this is just a summary so don't feel you need to rewrite your whole article. You should aim for around 30 words - too few and it may look incomplete, too long and it will become harder to read.

An article summary example

Let's pretend we have written an article about a holiday in Paris. We've reviewed our hotel, who told us about a lovely antique market and a less-visited gallery, and raved about a great restaurant that our taxi driver recommended. Ok, so we could start with:

Read about our stay at the Dormir Hôtel in Paris, where we spent a day searching for antiques, visted the Orel Art Gallery and ate in a delightful restaurant.

This is an Ok start, but fairly mundane. There is no real theme to the summary, it is more a list of what we did. It doesn't really entice anybody to read more. How about we try to focus on the local/off-the-beaten-track angle of our trip - after all, we've avoided the usual big sights.

Paris the local way - a weekend of antique street markets, the lesser known Orel Art Gallery and a superb Parisan restaurant.

This is now more like it. We know have a common thread through the summary. But let's try to inject some more emotion into the text:

A Paris weekend as recommended by the locals - an intimate place of romantic street markets, hidden artistic treasures and Parisian delicacies in a mystery restaurant.

Bingo! This is now a teasing, intruiging summary that works really well for a certain type of traveller. And this is what it is all about - targeting your audience, as you'll never be able to please everybody.

Tags

Advice, Examples, Help, Seo, Summaries, Summary, Wikinut, Writing

Meet the author

author avatar Chief Nut
Overly excited co-founder, keen to share the buzz so please get Wikinutting and give us some feedback! I'll be writing about new features as we add them to the site, and a few other topics as well.

Share this page

moderator Sam Wormleighton moderated this page.
If you have any complaints about this content, please let us know

Comments

Username
Can't login?
Password