5 Points To Building Content That Has Website Optimization

Retired By Retired, 22nd Jun 2010 | Follow this author | RSS Feed
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Search engines love to see you use website optimization, especially when it comes to building your content. Take these steps to ensure that your site is search engine friendly. It will enable you and the SEs to provide a better experience for your users.

5 Points To Building Content That Has Website Optimization

If you are not familiar with web site optimization, it involves making sure that the appropriate keywords are used throughout your content. You must be careful not to overdo it, however, or your site could get banned, or sandboxed. If this happens, it can take months to get out, if you even can. Some sites never do recover. Owners have to start over with an entirely new domain.

You can avoid having this happen to you by knowing and applying these few simple rules.

1. Make sure the keywords are highly relevant to your site content. The more targeted your keyword phrases are, the more the search engines will like it. This is good, because it means your site will be one of the first ones that pops up when someone searches for those phrases.

2. Restrict your keywords use so that your content does not break the rules set out by the search engines. Filling your site with a lot of related keywords will be viewed by the search engines as keyword spamming. Many web site content writers make this critical error. In their attemps to attract the search engines, they get the exact opposite.

3. Use your keywords naturally. Your visitors will be reading your content. If it is loaded with keyword phrases, it soon becomes obvious. This will turn them off and they will leave your site, and you will lose that business. The search engines aim to provide users with the most accurate results. Ignore that and your site will receive a low page rank and unhappy prospects.

4. Focus on one or two keyword phrases for each page. Disperse them naturally throughout your content. For a 500-word article, you should place your keyword in your title, in the first paragraph, in the last paragraph and once more in the center. In longer articles of 800-1000 or more use your keyword more times. The standard is: In a 500 word article, the keyword should appear no more than 3 times.

5. Don't disguise your keywords by giving them a font color that matches the background. This old trick used by web designers a long time ago to defy the search engines, but it doesn't work now. Search engines can spot those keywords and will see that you are spamming them.

Writing content to suit website optimization is not easy for some people, but if you keep these 5 points in mind, you will avoid the problems associated with keyword spamming.


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