5 Steps for SEO Success for Franchises

FranchiseSuccessTeam By FranchiseSuccessTeam, 22nd Jan 2018 | Follow this author | RSS Feed | Short URL http://nut.bz/2_0n7xn9/
Posted in Wikinut>Guides>Web>SEO

SEO stands for search engine optimization. At its core, this practice is simply a way to ensure that a business website shows up in the top group of results when someone searches for a relevant keyword phrase. Because Google is always evolving, the best practices for SEO in 2018 look quite different than even a few years ago.

1. Start with Key Pages

To help ensure that you’re on the right track with SEO, we want to cover the 5 steps for franchise SEO success during the upcoming year:

Franchisors often get overwhelmed by the prospect of diving into all of their SEO needs. That’s why we recommend starting with your most important pages. Good starting points include your homepage, About Us, main blog page and product/service pages. Investing time and resources to get these pages right can then be leveraged as a template for all other pages and online properties.

2. Create a Strong Online Footprint

The best rankings come from having a balanced and widespread online footprint. Instead of falling into the trap of chasing shortcuts, focus on ways to spread the word about your franchise online. More people knowing about your franchise will result in more people talking about it, which in turn will naturally generate the types of links that are so vital for ranking well in Google.

3. Optimize Location Pages

Some franchises have sub-pages for different locations. Others use individual websites for each location. And plenty of franchises take a hybrid approach. Regardless of where you fall on this spectrum, you’ll want to be sure that customers in each target market are able to easily find local franchises online.

4. Understand Local

This ties directly into the above point. The way that Google ranks and displays local search results differs from general queries. As more people do searches from their mobile phones, fully understanding local has become even more important. One of the main things to keep in mind is that Google wants to verify that businesses have a local presence. NAP (name, address and phone number) citations are a key way they measure this. Ensuring NAP consistency across all major directories will help local rankings a lot.

5. Grab the Long Tail

The long tail refers to keyword phrases that are highly targeted but don’t get a ton of search volume. What makes the long tail so appealing is there’s less competition to rank in the first few spots. These highly targeted keyword phrases also have clear intent, which makes them great for converting searchers into actual customers. Integrating long tail content into your SEO strategy is a very smart choice for 2018.

This is the syndicated copy of an original article posted at https://franchisesuccessteam.com/5-steps-for-seo-success-for-franchises/

Tags

Digital Marketing, Franchise, Franchise Content Marketing

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author avatar FranchiseSuccessTeam
Franchise Success Team is a unique, collaborative approach to serving the franchise industry. We provide numerous services, acting individually or as a team.

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