Brand philosophy and consumer goals

Sixto Marcelo By Sixto Marcelo, 5th Nov 2013 | Follow this author | RSS Feed
Posted in Wikinut>Guides>Money Saving Tips

Companies must strive to find a growth-worthy alignment between their brands and the goals of consumers so that brand loyalty is achieved.

How to achieve an alignment between your brand philosophy and consumers’ goals

Business owners who know the value of having a brand philosophy to go with its excellent value delivery usually run companies whose products and services encourage consumers to patronize them with profitable amounts of loyalty. Brands that henceforth emanate from such companies tend to stay long in the market and even provide more growth to companies.

Since it is value delivery that determines the philosophy behind brands, consumers get to confirm their perceptions about brands once they enjoy delightful user experiences from patronizing them.

However, entrepreneurs who have no idea of the value that having a brand philosophy offers tend to lose their way along the circuitous retail cycle and fail miserably in the end. Although they could try to make up for this cluelessness by engaging in marketing and advertising hysterics to interrupt consumer psyches and draw attention --- this gets nowhere but to a retail dead-end just the same.

It is true: No matter how well you market yourself, the worth of the proverbial pudding will always be determined by the tasting. Value delivery will always be king.

The unchangeable
Consumers the world over and in any industry will always have their most common and universal goals. These goals are unchangeable and will always hold true whatever industries, businesses, manufacturers and retailers do. Technology may shift as always, but consumers would always be buying with the view of making their purchases justified along their most essential goals. What businesses could do is to exhaust all options open to them in order to achieve an alignment between their brand philosophies and consumers’ goals.

Brand loyalty doesn’t just happen. Companies devote years and years of establishing meaningful relationships with consumers in order to achieve and deserve such following. This is why communication lines must always remain open. Companies that don’t have such usually fall by the wayside. That’s what you wouldn't want to be and you could help your company achieve the ideal alignment you seek by sticking to the four ways to do so below:

• Make practical use of products/services relevant to market wants and needs.
Consumers relate to products and services depending on how well they can perceive them to be of practical use to them on a repeated basis. So much so that even if the way they live or work changes, the value of products and services remain usable and practical to offer. When technology shifts, brands need to adapt to the changes even if the change needs to come by way of transforming the very business model it operates from.

Make price perception rational.
It needs to be clear and reasonable for consumers why products or services are priced so that they may perceive the value delivery promise plausible. Doing so encourages them to try and test what you offer to confirm whatever they perceive about products/services/brands and the price you put on t
hem. The public could only consider whatever it is that they could truly understand.

• Make sure about your value delivery excellence.
Value delivery is the main point of any brand’s retail cycle promise. An excellent value delivery justifies any brand philosophy in the hearts and minds of consumers and they will attest to this via the user experience it offers. This aligns brand philosophy with consumer goal at its most essential core.

• Consistent reliability urges brand loyalty.
Whenever a product/service demonstrates reliability with amazing consistency, consumers’ mental reflexes always automatically retain brand names inside their heads. This helps develop a unique and delightful user experience story around it. The brand philosophy felt by people after the user experience coaxes individual testimonies that make up the information that subsequently tells about the brand following. The stronger the resonance, the bigger the opportunity for brand loyalty.


Brand, Brand Loyalty, Brand Philosophy, Brand Story, Branding, Buying Decision, Consumer Goals, Consumerism, Marketing, Marketing Info, Marketing Tactics, Needs, Retail, Retailer, Wants

Meet the author

author avatar Sixto Marcelo
Professional graphic designer and writer.

I try to be helpful as much as I can with the kind of information I put out. Pop culture, tech, business, music and art are my points of interest.

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