Does every writer need a Blog?

Jerry WalchStarred Page By Jerry Walch, 15th Jan 2012 | Follow this author | RSS Feed
Posted in Wikinut>Guides>Web>Blogs & Blogging

A writer's name should be his or her brand. A “Brand” is how something or someone is recognized or identified, just as the cattle running on the open range were back in the day before barbed wire fenced them in. What comes to mind when you here the name Stephen King? Best selling horror novelist, right? No matter what you write, a good blog can turn your name into a Brand, too. For that reason, every writer needs to be a blogger.

Every business needs a blog. It is a business necessity.

Yes, I said that every business needs a blog, and writing is a business if you aspire to write for publication or aspire to be a writer for hire. A blog has become a business necessity in today's global economy, but unlike most business necessities, a blog does not have to cost you a dime to set up. There are plenty of excellent free blogging platforms available to you. All a blog has to cost you is a little of your time to create your blog site and then to maintain it.

A blog builds traffic

If you write e-Books and market them online, a blog can build traffic to the site where your books are being sold. You use your blog to promote your e-Book(s) by giving the reader a brief glimpse at the type of information that they will find in your book. If your e-Book is a nonfiction book, the information that you provide on your blog should be useful to the reader in its self, but it should be of such a nature that gives the readers a thirst for more of what is in your e-Book. Make the title of your e-Book in your post an active link to the page where they can buy your e-Book.
You can also use your blog site to build traffic to your web page or to some site where your books are listed by linking your blog to social networking sites like Twitter, Facebook, LinkedIn, etc. Most blogging platforms provided you with tools that makes linking to these sites easy and will automatically update your chosen social networking sites every time you post something new on your blog .

A blog not only increases your visibility but your credibility as well.

People are more apt to buy a book from an author that they feel they already know than they are from a writer they know nothing about. A blog allows you to create an “About Me” page where you can share a little about yourself with your readers and potential customers. The “About Me”, if properly crafted, will allow your readers to perceive you as being a real person, someone who they like and trust. Your About Me Page is where you begin to forge a relationship with your readers. You begin interacting with your readers and potential customers through your blog.

A blog promotes good customer service.

Your blog allows your customers to contact you. They don’t have to be put on hold, or wait for office hours to call you. Most blogging platforms provide ready-made forms that a writer can customize to fit his need i.e. a form that a potential customer can use to request additional information on one of your books or on some writing services that you offer.

A blog establishes you as an expert in your field.

A blog helps establish you as an expert in your field, and if you regularly update it with relevant content, you reinforce the idea that you know what you are talking about. To maintain your image as an expert, and to keep people coming back to your blog, you need to establish a schedule for updating your blog and then stick to that schedule like Crazy Glue. If you state that you will be updating your blog on Mondays and Thursday and then miss doing so too many times you will lose your followers and destroy the trust that you need your readers to feel towards you.

Your blog gives you a voice.

A blog allows you to keep your reader updated on what you are currently working on and what you have planned for the future. You can use your blog to apprise your readers on any revisions that you have made to books they may have purchased and offer them a revised edition at discount because they are already the owner of an earlier edition.
There are many other ways that you can use a blog to promote your books and writing services, but this will give you a good start on which to build.

Tags

Blog, Blog Post, Blog Posting, Blogger, Blogging, Blogging Online, Bloggings Tips, Blogs, Promote, Promote Business, Promoting Your Writing, Promotional, Write, Write For Money, Writer, Writers, Writers Life, Writes

Meet the author

author avatar Jerry Walch
Jerry Walch is a 71 year old freelance writer for hire living in Colorado Springs, Colorado. He has been writing since the late 1970s, and writes for both the print and online media. He specializes in

Share this page

moderator Mark Gordon Brown moderated this page.
If you have any complaints about this content, please let us know

Comments

author avatar Mark Gordon Brown
15th Jan 2012 (#)

My wife started some blogger blogs, including one on the sheep. She finds it tough to think up what to write about unless they are lambing or doing something different

Reply to this comment

author avatar Retired
15th Jan 2012 (#)

Thanks for another well penned and highly informative article, Jerry. :)

Reply to this comment

author avatar Clarence Schreiber
15th Jan 2012 (#)

I enjoyed your article, very well written and very informative. Well done my friend.

Reply to this comment

author avatar Sivaramakrishnan A
15th Jan 2012 (#)

Everything one needs to consider and what more are we waiting for than just do it? Great stuff, Jerry. Thanks - siva

Reply to this comment

author avatar Val Mills
15th Jan 2012 (#)

I started a bog once, but found it difficult to keep up with. I now prefer just to write pages on Wikinut and Triond. I agree with you though, it is essential if you wish to market yourself as a writer.

Reply to this comment

author avatar Denise O
15th Jan 2012 (#)

I know some folks might eyeroll but, oh well...
I have thought of doing a blog, then I could set up just two days a week, to say update it but, I have no idea where to start. My kids are not here to help their mama get around the computer and so I just left that idea out the window last year. As always Jerry, just nice work. Thank you for sharing.:)

Reply to this comment

author avatar Retired
15th Jan 2012 (#)

Blogs are great but I have heard and experienced the hacking on Wordpress and use a different base now.
Changed my sites from Wordpress because of the incessant hacking.
I wonder what base they use out here on Wikinut as some keeps hacking my account and taking my work off the submission queue. Started on a small scale last June and now they seem to be lying in wait like a lion waiting for a kill to negate and delete my work. None the less, always copywright the work before putting them on a blog as it helps keep your own name.
I always do this with ALL my works.

Reply to this comment

author avatar sriramraj
15th Jan 2012 (#)

Absolutely true. The biggest product that you can sell on Internet and market is "YOU". "WE" are the brand and blog shows it. I have my own blog on self hosted wordpress www.sriramraj.com. I feel happy to built it on my own

Reply to this comment

author avatar Jerry Walch
15th Jan 2012 (#)

Thank you one and all for reading and commenting.

Reply to this comment

author avatar Buzz
15th Jan 2012 (#)

Great info you shared with us, Jerry. Thank you.

Reply to this comment

author avatar 1Faithmorgan
15th Jan 2012 (#)

Very true I run three blogs and try to keep them all up to date each one promoting a different aspects on my writing. Its hard work but great when you finally start getting comments :)

Reply to this comment

author avatar Delicia Powers
15th Jan 2012 (#)

Outstanding advice, thanks Jerry!

Reply to this comment

author avatar krrymarie
15th Jan 2012 (#)

Great information. I did start blogging but found it hard to keep up with and to know what to write to.

Reply to this comment

author avatar Sheila Newton
15th Jan 2012 (#)

I manage a website and a personal blog. I also blog for a local blues band - and for North East Life Magazine. When I first started writing, all the writers' manuals said 'Get a Blog' - so I had to learn how. And now I love it. Makes me write something every day.
Great article. I just LOVE your good and candid posts.

Reply to this comment

author avatar Sheila Newton
15th Jan 2012 (#)

P.S. I forgot to add my congrats on your star page. Well done.

Reply to this comment

author avatar Jerry Walch
15th Jan 2012 (#)

Thank you all for reading and commenting.

Reply to this comment

author avatar Jules Castillo
16th Jan 2012 (#)

This is very important to people like us..thanks sir Jerry

Reply to this comment

author avatar Jerry Walch
16th Jan 2012 (#)

My pleasure, Cowboy.

Reply to this comment

author avatar Tranquilpen
29th Jan 2012 (#)

Thank you for sharing this information, I have several blogger and wordpress sites and that is where the backlinks from other similar sites do some really good work. Thank you for sharing Jerry.

Reply to this comment

author avatar Sheila Newton
10th Apr 2012 (#)

Absolutely spot on, Jerry. Love this. I'm big on writers having a blog too. It does give them their own special identity. And helps to promote too.

Reply to this comment

Add a comment
Username
Can't login?
Password