How to Approach SEO in 2018

Michelle Hummel By Michelle Hummel, 15th Feb 2018 | Follow this author | RSS Feed | Short URL http://nut.bz/t-jpj25c/
Posted in Wikinut>Guides>Web>SEO

Search engine optimization remains one of the best ways for businesses to bring highly targeted visitors to their website. While the ROI on search engine optimization can be very appealing, SEO does require a lot of work. Not only is there an upfront investment that needs to be made to lay the foundation for SEO success, but the always evolving nature of search engine optimization means that ongoing work is a must.

How to Approach SEO in 2018

If you want to increase the number of visitors who come to your site from Google, here are four ways to work towards this goal in 2018:

1. Speed Up Your Site

The amount of emphasis Google puts on page speed has continued to increase over the last few years. We're at the point where it's extremely difficult for a slow website to rank well in Google. If you have concerns that the amount of time it takes your site to load is hurting your rankings, working with website development in Ohio professionals can get your site running faster.

2. Build the Right Type of Links

Google has made it clear that link quality is much more important than quantity. So even though services that promise hundreds of links may sound appealing at first, those links are much more likely to hurt your rankings instead of helping them. Focusing on link building opportunities like outreach and press mentions will do much more for your rankings over the long-term.

3. Optimize for Mobile

Like page speed, Google has made mobile one of the most important elements in their ranking algorithm. With many sites receiving more than half of all their traffic from mobile devices, using techniques like responsive design to create a seamless experience on mobile is just as important for your overall online efforts as it is for SEO. If you're unhappy with your site's current mobile performance, web design in Cincinnati by Web Strategy Plus can help.

4. Update Old Content

Does your site have a blog that's been regularly updated over the last few years? If so, your site has a lot of valuable content. While some of those posts are probably bringing in a significant amount of traffic, others may not be performing as well as they should. By looking through your analytics, you'll be able to identify posts that are good candidates for updating. Taking the time to perform tasks like keyword optimization and adding extra information to those posts may be all that's needed to move them to the top of Google.

This is the syndicated copy of an original article posted at webstrategyplus.blogspot.com

Tags

Search Engine Optimization Services, Web Design In Cincinnati, Website Redesign Services

Meet the author

author avatar Michelle Hummel
CEO of Web Strategy Plus a full service digital agency & a passionate Internet Marketer with 15+ years of successful online business development experience. http://www.webstrategyplus.com

Share this page

moderator Peter B. Giblett moderated this page.
If you have any complaints about this content, please let us know

Comments

Add a comment
Username
Can't login?
Password