Importance of search engine optimization

Ngige By Ngige, 19th Nov 2012 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Guides>Web>Web Marketing

Search engine optimization has various benefits to a webpage owner.It is important to understand the benefits that one stands to gain by applying this techniques

Search engine optimization

The advent of electronic commerce has meant that users now have a new way of shopping and sourcing for products. For a business owner, he has to adapt to the changing trends in order to attract this new breed of customers. Having a website alone is not enough.
Search engine optimization is a broad topic that covers everything from suitable designs to keyword research and use. Keyword research is an activity where a web administrator sets out to find the phrases that are commonly used by internet users. These are the people who who are searching for information.
Apart from identifying suitable phrases to use, one must be well versed with the guidelines that have been provided by major search engine service providers. a majority of the guidelines will cover usage as well as grammar. Grammar is an important part of this exercise.
Density refers to the number of times that a word or phrase is used in an article.A high density will lead to the content being flagged as spam. Spamming is a serious offense as a web page is blacklisted which in turn affects its rankings.
Given that one of the reasons for Optimization is rankings, spamming ought to be avoided at all costs. Specialists in these field can help in ensuring that there is a proper keyword usage in all content that is to be published.In addition to this, images and videos must also be optimized.


Internet Marketing, Search Engine Optimization, Seo

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author avatar Ngige
My writing will focus on relationships as well as the best ways on how to get things done

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