Keyword Stuffing, Article Spinning, One rotten apple, and Google's Penguin

kaylarStarred Page By kaylar, 18th May 2012 | Follow this author | RSS Feed
Posted in Wikinut>Guides>Web>Search Engines

The effect of Google's new Penguin algorithm on writing and writing sites

If Panda was bad, Penguin is Worse

In 2011, amid some fanfare, Google introduced its Rolling Panda algorithm. Every writing site took a hard blow, hits falling by over 50% in the 'best case' scenario, by 70% in the worst.

Many had their Ads pulled, so would make no revenue at all, for without Adsense, no one gets paid.

Many publishing sites were designated "Content Farms". This severely effected hits. Some sites disappeared, some changed, some continue to stumble along.

And speaking of Stumble; many sites are ignored by Stumble. Networking through Stumbleupon is a waste of time; for after a year there will only be one hit; you

It Didn't Work

The idea of the Panda was to get rid of the garbage which fills Cyberspace. The articles which say nothing, repeating Keywords over and again which would fool a Search Engine; primarily Google, into rating the item high.

Slapping down a site, labeling it a Content Farm didn't get rid of the garbage.

The 'low value' items moved to other places. new writing sites, blogs, etc. But it was the same rubbish appearing on the Front page of a Search.

Enter the Penguin

The new algorithm focuses on Keyword Stuffing, Article Spinning, and having one bad writer take down the entire site.

These tweaks are rather elaborate and need a bit of explanation.

Keyword stuffing

Keyword Stuffing looks something like this:

Everyone is interested in Keyword. All over the world
people are talking about Keyword. You probably have
been talking or at least thinking about Keyword. This is
because in today's world Keyword is vital.


An article like this would rank far higher than one that actually said something. The overuse of whatever the 'Keyword' is in the above paragraph would make a Search Engine think this site was the Goldmine.

Hence if the Keyword was 'Ginger Beer' everyone who searched would find this article on the front page.

If it were published on a Content Farm, the location would take it down a few pages, but being published somewhere not so classified would gain googals of hits, and lots of Adsense revenue.

Penguin will focuses on this act of Keyword Stuffing and by some mathematical process will kick the article which is too stuffed to the back of the line.

Article Spinning

Article Spinning is where one person takes an article and posts it on lots of different sites. It is the same article, the same information with a few cosmetic changes; such as different adverbs and adjectives, moving paragraph 5 to position 1 and other tricks.

The Penguin is supposed to find these articles, accept one of them, and toss the others in the trash.

For the Sake of One...

The most dangerous action of Penguin is to find one so-called writer who Keyword Stuffs, or otherwise posts garbage, and downgrade the entire site to 'Content Farm.'

If, for example, on this site, a 'low value' item is posted and Google notes it is garbage, then this site, on the basis of that one article is downgraded.

This may be the most serious action of all.

Hubpages has taken it's protection already, each writer has his/her 'own' site. If you write there you would notice that it is Yourname/Hubpages.com, which means the only person affected by your actions is you.

Will it Work?

Just as all Panda did was cause traffic to drop and flung a lot of articles on to the back pages, one expects a similar impact with the Penguin.

Writing is a very personal thing and can only be appreciated by humans. What is a good article, poem, or story can only be decided by human readers.

Those publishing sites which have human editors should be somewhat out of the danger zone.

Effectiveness comes when one can pop a term in a search box and not be taken to Wikipedia or one of Google's darling crap sites, but actually to the best information available.

Tags

Article Spinning, Content Farms, Google, Keyword, Keyword Optimization Tips, Keyword Stuffing, Penguin

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author avatar kaylar
I am passionate about history, culture, current events, science and law

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Comments

author avatar Mark Gordon Brown
19th May 2012 (#)

Good explanation of Google Penguin.

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author avatar cnwriter..carolina
19th May 2012 (#)

most fascinating page ...thank you and congrats on the star...

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author avatar Pradeep Kumar B
19th May 2012 (#)

Bad news for writers on Wikinut and similar sites. Thank you for this informative post.

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author avatar kaylar
19th May 2012 (#)

I've been following the Penguin trail, and so far I don't notice much change in Hubpages, and Triond hits have been way way down.

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author avatar Sivaramakrishnan A
19th May 2012 (#)

Wonderful article Kaylar. Over the past couple of years, I have seen those who try to put in own ideas and thoughts getting waylaid and few trying to make money just by taking refuge in keyword stuffing and nothing much else! We need the variety and also quality. Most important sincerity from every side - siva

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author avatar Connie Wilson
19th May 2012 (#)

I see that Kaylar mentions publishing on Triond. I signed up, but I can't figure out how to get it to "take" my article(s). Can you explain it a bit better in an e-mail at EINNOC10@aol.com? I think it was adding pictures that was giving me fits. I wrote to Triond and got nothing back, so I have not posted anything at all.

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author avatar Peter B. Giblett
19th May 2012 (#)

Thank you for this information. In moderating one thing I See all the time is republished articles - word for word identical to the other site. This of-course will have a detrimental effect on author revenue. Some authors do not seem to be capable of understanding this.

If you must spin an article then do take it in a new direction, bring it up-to-date or explore new ground.

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author avatar kaylar
19th May 2012 (#)

I joined a writing site (unnamed) in which the Admin was trying to show members how to do keyword stuffing.

I am not making this up.

Clearly, the pre-Penguin mind set was active and getting traffic to the site was the focus.

And of course, there are thousands of sites which will teach you the importance of SEO and Keywords...which is why writing sucks.
But these are the articles which get the money. Siva, I couldn't believe that some people make over $1k a month with garbage like that.

It's on those non-writing sites where one gets the better writing.
As to article spinning; I've seen it myself...just as you have Peter, and marveled as it

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author avatar Peter B. Giblett
22nd May 2012 (#)

I believe that there is value in spinning, but you have to be very careful how you use it. I have spun articles, but in doing so I have taken them in a new direction altogether.

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author avatar kaylar
19th May 2012 (#)

Connie, it is very easy to write on Triond. You get the template and all you have to do is click on the picture image.

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author avatar James Williams
20th May 2012 (#)

such a nice wiki thnx for sharing...

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author avatar kaylar
20th May 2012 (#)

You're very welcome James

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author avatar Melissa Dawn
22nd May 2012 (#)

Thank you Kaylar! This is an excellent article and easy to understand even for the technically stupid like me!

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author avatar kaylar
22nd May 2012 (#)

You are very welcome Melissa. Most people haven't a clue, even those who claim to be experts

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