Minister of Textiles Promotes Handloom Saris on the Eve of National Handloom Day

Jenny Richards By Jenny Richards, 5th Nov 2016 | Follow this author | RSS Feed
Posted in Wikinut>Guides>Fashion>Style Basics

In an attempt to promote handloom saris and bring them back in fashion, many dedicated weavers have started a sari revolution.

Minister of Textiles Promotes Handloom Saris on the Eve of National Handloom Day

Minister of Textiles Promotes Handloom Saris on the Eve of National Handloom Day
In an attempt to promote handloom saris and bring them back in fashion, many dedicated weavers have started a sari revolution. This is supposed to be the humble endeavor of master weavers across the nation to bring back the lost popularity and love for authentic handloom saris. Master weavers are traveling to the remote corners of India and trying to motivate the weavers to incorporate few design changes in keeping with the latest fashion trends. The age-old charm of the handloom saris remains intact just that a modern touch is given to the overall look and design of the saris in an attempt to bring them back in vogue.

The newly-appointed Indian Textiles Minister Ms. Smriti Irani initiated a social media campaign just on the eve of National Handloom Day that is celebrated on August 7. It was reported on August 1 that Ms. Smriti Irani started the ‘#IWearHandloom, do you?’ campaign by including a photo of hers and tagging five of her like-minded friends. Since then many famous politicians and celebrities have gone out of their ways to support the noble cause. The Minister of Textiles has hit the headlines for all the right reasons and is yet again in the limelight on the social network. It all started off as just a simple tweet from her, has since then become quite a rage and got an incredible response from celebrities and the common people alike. Here is our humble attempt at promoting the exquisite handloom saris through this article.

The Beauty & Charm of the Traditional Handloom Saris of India

The Indian fashion scene is currently invaded by the glitz and glamour of designer saris, embellished gowns, gorgeous half saris, subtle nets and sheers and the new generation is getting lost in all this dazzle and fancy and forgetting the understated opulence and grandeur of the quintessential handloom creations of India. Indians should take immense pride in having one of the best textile traditions among all other countries in the world. Handloom saris come in fabulous textures and eye-catching color combinations that would steal any woman’s heart. Come explore the amazing world of handloom saris.

Tant, Baluchari Silk & Tussar Silk Saris

West Bengal is famous for its wonderful and diverse collection of hand-woven tant saris. These beautiful and artistic creations come in vibrant colors and brilliant designs and are woven from top grade cotton threads known for its distinctive transparency and lightness of weave. Tant saris are pretty comfortable to wear especially, during the hot and humid summer days. India is famous for its rich tussar silk saris.

The majority of the exotic handloom tussar saris are manufactured in the Malda district, in the state of West Bengal and in Bhagalpur in Bihar. Most traditional tussar saris are to be treated as masterpieces and treasured forever. West Bengal has given us the incredibly gorgeous Baluchari silk saris that are famous worldwide for its rich weave and exceptional design concept. This handloom sari is truly the pride of Bengal and has an exquisite and elaborate pallu that would make heads turn whenever you wear one! You could wear an exquisite Baluchari silk sari for festivals, parties and even on your wedding reception and stand out from the rest. Choose an attractive blouse design to suit the occasion and highlight your beautiful sari.

Your blouse should complement your sari. The smart and confident Indian women of today are looking for chic, hot cuts and designs to go with their traditional handloom silk saris to create a contemporary look. The trendy Indian women are choosing from a plethora of blouse designs that are popularly teamed up with rich silk handloom saris.
You could wear a beautiful blouse with a high neck collar or a high neck minus the collar pattern. You could wear a lovely designer blouse with a v neck design or square neck design or a deep round neck design. It would be impossible to take the eyes off you if you team an exotic handloom silk sari with a rich silk blouse with a boat neck or Chinese collar design. Thanks to absolutely talented and creative Indian designers, today you have access to different blouse designs. Go for the bold designs or try the conservative look, you could never go wrong when you wear them with a mind-blowing silk handloom sari.

Banarasi Sari

Banarasi saris are exotic silk saris with authentic zari work. It is usually worn by Indian brides on their most special day. Today you could choose zardozi Benarasi sari with intricate gold hand embroidery work. You could wear a patli pallu designer Benarasi silk sari on your wedding night to mesmerize everyone. In the traditional benarasi saris the pallu is highlighted with intricate gold and silver zari work. But the trendy generation is going crazy currently with the patli pallu Benarasi sari that has a gorgeous pallu and equally gorgeous, mostly in contrasting colors, the pleats.


The Kanjivaram saris are truly exquisite and come in vibrant colors with intricate zari designs on the border and pallu mostly. This is a rich and traditional sari that has to be in the wardrobe of every Indian woman and it has to be a part of the trousseau of every Indian bride. Kanjivaram saris are distinctive thanks to their wide contrasting borders, checks, temple borders, floral buttas and stripes which happen to be the conventional designs on Kanjivaram saris. Exclusive Kanjivaram saris are flaunted by Bollywood star Rekha in most public and social appearances she makes.

Sambalpuri or Ikkat Saris

Sambalpuri saris stand out for their brilliant depiction of traditional ethnic motifs and themes like the flower (phula), wheel (chakra) and shell (shankha) in intricately-woven tie-dye ‘Bandhakala’ art, commonly referred to as the “Ikkat” from Sambalpur. Besides looking beautiful, the art on the sarees holds tremendous symbolic meaning and is extremely fascinating.


Countless looms are busy in weaving silk, cotton, and other exotic natural fibers into incredibly beautiful fabrics designs. Thanks to the creativity of the Indian weavers, today Indian handloom industry reflects the aesthetic fusion of contemporary fashion with the rich heritage. It is high time that more and more women embrace these exotic handloom masterpieces.


Sari, Silk Saree

Meet the author

author avatar Jenny Richards
I am a highly creative marketer who can always be trusted to come up with a new approach. I know that the client’s business comes first, and I never try to impose my ideas on others.

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