Online Marketing Campaign Basics

C J Evans By C J Evans, 11th Mar 2013 | Follow this author | RSS Feed
Posted in Wikinut>Guides>Web>Web Marketing

A posting covering a few initial online marketing campaign basics that I use to good effect.

Simple Steps

Without knowing a few reliable online marketing campaign basics your business could be dead in the water before you even get started. For those of you that are just starting out it's important that you realize that you will need some internet real estate to succeed online - a website.

With a website you have the starting blocks for any online business and it is the most important of the online marketing campaign basics. If you are struggling for money then there are free options out there but I recommend investing a mere £10 and getting your own domain name.

By getting your own domain name you are giving yourself the chance to include relevant keywords within it. This will give you a boost in search engine rankings ( put you higher up the page rankings ). Keywords don't just stop there - you must continue to use them throughout the text or content on your site.

Another overlooked of the online marketing campaign basics is the upkeep of the website. A lot of people spend the time to create a site and then just leave it floating in obscurity. You must continually add content to your site to keep the search engines interested in it.

Once your site is up and running the next step is to promote your site on social media sites. There are literally thousands of these sites out there so take your pick. Personally I use Facebook and Digg more than any of the others - they seemed to have worked out fine for me so far.

The world of video is big big business on the internet these days. The most obvious video site is YouTube but there are a few other sites out there that are starting to catch up. Promoting your business online through video is very powerful marketing. This will expose your business to Internet users who enjoy watching and sharing videos related to your business.

Building a list plays another big part in online marketing campaign basics. By letting people subscribe to your website you are also, in turn, building your own marketing list. Personally this is not a technique that I use often these days but it does work for a lot of successful marketers. This form of Internet marketing is known as email marketing, and can keep your customers updated on new products, discounts, sales, and other news related to your business.

These are the starter online marketing campaign basics that I have used to reach where I am now. They will not work for everyone and not all of them will suit every marketer or business. Try them all out and see which ones work out best for your online business campaign.

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