Over Advertisement on the Internet

kaylarStarred Page By kaylar, 13th Apr 2013 | Follow this author | RSS Feed | Short URL http://nut.bz/_2vkljvi/
Posted in Wikinut>Guides>Web>Affiliate Schemes

The Explosion of Advertising on Webpages so that this isn't an article bordered by Ads, these are Ads interrupted by an article.

Beware the Ad

You're on a site and notice there are so many ads
you can't find what it is you've come to see.

In fact you might forget why you came to the page.

As you're trying to scroll, something pops up,
and until you deal with that annoyance, you ain't going any where.

If you're like me, as you see a pop up you close the window.
But most Netizens aren't like me.
They keep going thinking that after the next click,
after they close the next pop up,
they'll get to their destination.

Eventually though, whatever it was you came to that site for, whether an
article about a Celeb, a diet plan, or a game, you have lost interest.

And that's when you realise, Cyberspace has become one
continuous commercal where a few programs interrupt the selling.

Oh for the Halcyon Days!

In the ancient days when the Information Highway first opened, you'd have
an ad or two, and they were so placed or designed, you'd give them a glance.

A page, even one containing articles written by freelancers was at least 3/4th
article only 1/4th, (or less) of Ad.

Today, most sites are more than 50% advertisement.

There's the banner at the top, the chunk of top margin ads, the left or right side
ad block, and there's the article, broken by an ad, (or two) then the bottom margin ads.

More commercials than programs.

Remember Television?

Television waited a bit too long to yank itself back from the edge.
There was a time that the number and frequencly of ads seemed to
have moved to five minutes of ads every five minutes.

I remember once thinking of watching one of those 'Late Night' talk
shows.

It began with opening music, then a pile of commercials, then the host,
then another pile of commercials after one minute, and I shut it off.

When it comes to radio, you understand why I listen to the
BBC.

This abundance of commercials is why so many people have jumped into
cable and now are downloading programs.

I am a 'mute' master. My thumb is so fast that I get the mute button pushed
before the commercial even comes on.

Many people have so trained themselves that they can go to the bathroom
during breaks, get a snack, or answer email while the selling is going on.

It looks like Cyberspace is going in that same direction.

The Sniper Attacks

Sure you can block ads but very often this leads to a connectivity
problem. And it's pointless as so many advertisers have developed this
new sniper attack.

The other day I was playing scrabble on Facebook
when suddenly up popped this ad.

I was able to get back to my game without much dislocation, although
I was cheesed off.

Triond has chased viewers by it's quick pop ups.
You think you can scroll?
Ha!
As you position that arrow, up comes an ad, sometimes opening in
another window, sometimes replacing the item you were going to read.

I'm sure this is one of the many reasons why hits have fallen geometrically
on Triond. People just don't want to expose themselves to this annoyance.

Google's Response

If you look at the bottom of this article you'll see a pile of ads
Those who write on this site aren't being paid extra for this.

Writers may have carefully researched an article which is of such high
quality it is capable of being used as an 'authority'.

But all those ads are shouting;

"Hey Reader! This article is Crap! Don't pay it any mind!"

You know you are more likely to take something seriously when there
are few ads and they are unobtrusive than when festooned with ridiculous
cartoons and those "I make $250 a day!" blurbs.

Google, the Ad King, is a
'do as I say not as I do' and when its searches turn up those ad fat
pages it assumes the prose is rubbish marks the site a Content Farm and tosses it on the last page of a search.

So the site owners and the advertisers are killing their own 'goose'.
By their greed they limit readers.
Less readers, less views, and of course, less folks to even accidentally
click on an advertisement.

This is why we think Wikipedia is an Authority.
No Ads.

Yes, I get it...But

Of course I understand that advertisements pay for the site.
Of course I appreciate the need for a site to attract advertisers.
I don't mind a few ads here and there; if they are done right
they assist in cleanly separating paragraphs or sections or chapters.

However, once the site becomes no more than an ad board where prose
sets off the ads, then it is time to rethink.

Tags

Ads, Advertisements, Google, Prose, Readers, Website, Writing Site

Meet the author

author avatar kaylar
I am passionate about history, culture, current events, science and law

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Comments

author avatar Rathnashikamani
14th Apr 2013 (#)

You wrote: "If you look at the bottom of this article you'll see a pile of ads
Those who write on this site aren't being paid extra for this. "

I was thinking these ads would add up some good value to our pages and make them look attractive to the readers.

Reply to this comment

author avatar kaylar
14th Apr 2013 (#)

So did I. I thought it was going to be increased revenue for us...not the owner. The ads are really in poor taste.

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author avatar Mark Gordon Brown
14th Apr 2013 (#)

Yes some sites have a lot of ads, a lot more than Wikinut does for sure, and people are often lured to these sites in search of higher earnings, but as a viewer, I hate being swamped with too many ads and especially pop ups.

Reply to this comment

author avatar kaylar
14th Apr 2013 (#)

That is why I focused on Triond because it is so overwhelmed with Ads that you don't see the item on many of their subsites..it's just too many ads.

As I said, yes, Triond pays twice, once for the view, once by Adsense so one can say...well the revenue factor, but there comes a point when it's just 'overkill'.

Reply to this comment

author avatar M G Singh
14th Apr 2013 (#)

You have to have a balance. At the same time a page without ads is dull and boring

Reply to this comment

author avatar kaylar
14th Apr 2013 (#)

When the Ads sort of border or set off the site they do attract the eye...as a hard copy magazine ads actually do set off the prose.
But in many cases too many Ads spoil the credibilty

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