Photography As A Business Part 1 Finding Your Niche

Jerry WalchStarred Page By Jerry Walch, 13th Oct 2010 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Guides>Art>Photography

My father in-law loved to say, “Find a job that you love to do, and you will never work another day in your life.” He loved to play golf and turned his recreation into a “JOB” by becoming a golf pro. He had the talent. He never worked another day in his life. You love to take pictures. You have the skills and talent. Turn it into your “JOB”, so you will never have to work another day in your life.


I think that we have all used the expressions “Thank God it's Friday” and God damn, it's Monday.” most of us have uttered those words more times than we care to remember because we had to get up every morning and go to a job that we didn't really enjoy doing. We lived for Fridays and the 5 O'clock whistle. We dreaded Monday mornings and another week on a JOB that we didn't LOVE to go to. I had many such jobs over the years when the only thing that I loved to do was write and take pictures. I was already into my late thirties before I turned my two loves into my JOB and after that I never worked another day in my life. Beginning with this article, I hope to be able to show you how you can do the very same thing no matter how old you are.

Do not give up your day job, start your dream JOB part-time.

Do not quit your day job unless you have enough money in the bank to live off of for a year or two, or unless your significant other is earning enough to support your family and is willing to do that while you establish yourself as a photographer. Starting a photography business is like starting any other business, it will take time to become established where it brings in a livable income. Believe it or not, once you have established yourself as the photographer to call, you can earn as much working part-time as many people earn working a 40+ hour week. I did and I was earning over $40,000 a year as a construction electrician. You can too, if you really want to.

You need to develop a plan for your lifestyle.

What type of lifestyle do you want for yourself and your family? The answer to that question will determine what type of photography business that you go into. If you are willing to work an eight hour day, five or six days every week, then a studio business is right for you. On the other hand, if you want to work when ever you want to work and take off whenever you want to, then a brick and mortar studio business isn't right for you. The latter was the lifestyle that I wanted and the lifestyle I achieved, but you have to decide for yourself what your lifestyle is to be before you go much further in establishing yourself as a photographer.

Find a photographic niche that will support your desired lifestyle.

If you decide that the 9 to 5 routine is for you, then set up a studio and get the show on the road. On the other hand, if you have wanderlust, then you should consider travel photography or some other type of photography that will allow you to satisfy your need to travel. Wedding photography is a niche that allows you to pick when and where you work. If you are really into concerts, consider becoming an event photographer. If you are into sports...well, you get the idea.

Find a photographic niche that will support your desired lifestyle and will enable you to keep your clients happy.

As John Paul Getty wisely said, “In order to get what you want, you have to help others get what they want.” In order to achieve your own goals, you have to be able to help your clients/customers achieve their goals.


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Meet the author

author avatar Jerry Walch
Jerry Walch is a 71 year old freelance writer for hire living in Colorado Springs, Colorado. He has been writing since the late 1970s, and writes for both the print and online media. He specializes in

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author avatar Denise O
13th Oct 2010 (#)

Great article Jerry!
Love the pictures and the wonderful message, you put in, through
some great writing.
I don't have many friends
but, this is going up
on my facebook.
Thanks for sharing, my friend.:)

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author avatar Mark Gordon Brown
13th Oct 2010 (#)

Jerry, your father in law was correct, we should all be so lucky. I would have loved to have had a career as an artist, but it was not to be. I dropped out of art college when my father got ill. Having photography would be an awesome career option.

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author avatar James R. Coffey
13th Oct 2010 (#)

As always, Jerry, an excellent, well presented piece!

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author avatar Jerry Walch
13th Oct 2010 (#)

Thank you, one and all.

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