SEO Guide for Beginners

nihalar By nihalar, 2nd May 2012 | Follow this author | RSS Feed
Posted in Wikinut>Guides>Web>SEO

A guide about search engine optimization to the beginners

SEO Guide for Beginners

Search engine optimization (SEO) is about giving Google the signs that your site or page is of high quality, that it's relevant to a search, and deserves to be ranked highly in those search results.
This article aims to teach beginners how to use search engine optimization to get their website, blog or articles to place highly in search results, and so hopefully get more visitors.

Where do you Start With Search Engine Optimization?
The starting point for good SEO comes before you even buy a domain name, or write an article. You should do some keyword research, to find out whether you can compete for the first page of a Google search that will get a good monthly search volume.

You can do this using the Google Adwords keyword tool, by entering in different words and short phrases, and seeing what the figures are both globally, and locally. You may not be able to get figures when it's a very specific phrase, or one with a very low search volume.

You can then do a Google search on this word or phrase in quotation marks to see the exact match results. If there are more than 10,000, you probably have no hope of getting on the first page as a beginner at SEO, unless the sites on the first page have a low page rank.

You can check this with a free browser add-on like SEO Book's SEO Toolbar, or SEO Powersuite. These can be helpful for checking a site's page rank, back links, no follow links, etc. A low page rank would be 2 or lower if you wanted to compete for that search as a beginner.

I usually don't even bother doing this sort of keyword research, because it takes too long, and I just try to pick a fairly specific title, such as a medium length question like: How do you approach search engine optimization as a beginner? That title however, is a little too specific for my liking, as I have had some luck getting articles with pretty popular titles on the first page, at least locally in Australia.

Google favors local content, so you have to weigh up whether you want to compete for a less specific search locally, or a more specific search worldwide. You can see why I usually just skip this step altogether, and trust my gut when it comes to title choice and hope for the best. Once you have your title, you either buy a domain name with a URL as close to that title as possible, or if you are writing on a free site, you create the blog, or write the article.

On-Page Optimization
You will want to have the main keywords in your title as about 3% of the text, so if your article is 500 words long, you would have each important word in your title about 15 times. Less is a lot better than more, cause you don't want to be penalized for keyword stuffing.

Add a couple of photos, make relevant sub-headings in bold or large print, and try not to repeat yourself over and over. If your title was search engine optimization for beginners, switch the words around, and talk about how beginners can learn optimization for search engines.

Back Links and Outgoing Links
This is where search engine optimization starts to get really complicated, because it's not just about the number of back links you have, or the number of outgoing links. It's about the relevance, authority, link text, and page rank of the sites that link to and from your site.

When Google's page rank algorithm was first devised, it was as simple as a page that linked to yours one way passed on it's page rank to yours, divided by the amount of links on that page. If page a links to page b, and page c, and it has a page rank of 4, it passes on the link weight of 2 to each of the other pages.

This has long since been replaced by the hilltop algorithm, which determines the relevance of the links, and whether sites have "expert" or "authority" status. I suggest you read up on that, but as a beginner, try making back links from social bookmarking sites like Digg, Delicious, Yahoo Buzz, Google Buzz, Linked In, She Told Me, and more, perhaps using a toolbar add-on like Add This.

Tags

Blog, First Page Google, Seo, Website

Meet the author

author avatar nihalar
A part time writer
My website : www.blogperiod.com

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