SEO Tips - Improve Google Pagerank And Website Ranking

Deepak Tiwari By Deepak Tiwari, 15th Jun 2014 | Follow this author | RSS Feed | Short URL http://nut.bz/3sciqc19/
Posted in Wikinut>Guides>Web>SEO

There are best SEO Tips to Improve Google Pagerank and Website Ranking in this article.

Improve Google Pagerank And Website Ranking By This SEO Tips

So Why Exactly Does My Website Need SEO?
The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo. Even though social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, products, services, information or just about anything else.
Search engines are unique in that they provide exclusively targeted traffic - people looking for what you offer. Search engines are the roadways that make this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on a vast amount of incredible opportunities available to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can absolutely make or break an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.
On-Page SEO Tips
Internal Linking
Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman's terms, an internal link is one that points to another page on the same website.
Use descriptive keywords in anchor text that give a sense of the topic or keywords the source page is trying to target.
What Is An Internal Link?
Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.
These type of links are useful for three reasons:
They allow users to navigate a website.
They help establish information hierarchy for the given website.
They help spread link juice (ranking power) around websites.
Best SEO Practice
Internal links are most useful for establishing site architecture and spreading link juice (URLs are also essential). For this reason, this section is about building an SEO-friendly site architecture with internal links.
On an individual page, search engines need to see content in order to list pages in their massive keyword-based indices. They also need to have access to a crawlable link structure--a structure that lets spiders browse the pathways of a website--in order to find all of the pages on a website. Hundreds of thousands of sites make the critical mistake of hiding or burying their main link navigation in ways that search engines cannot access. This hinders their ability to get pages listed in the search engines' indices. To the left is an illustration of how this problem can happen.
In the example, Google's colorful spider has reached page "A" and sees internal links to pages "B" and "E." However important pages C and D might be to the site, the spider has no way to reach them--or even know they exist--because no direct, crawlable links point to those pages. As far as Google is concerned, these pages basically don't exist-great content, good keyword targeting, and smart marketing don't make any difference at all if the spiders can't reach those pages in the first place.
The optimal structure for a website would look similar to a pyramid (where the big dot on the top is homepage):
This structure has the minimum amount of links possible between the homepage and any given page. This is helpful because it allows link juice (ranking power) to flow throughout the entire site, thus increasing the ranking potential for each page. This structure is common on many high-performing websites (like Amazon.com) in the form of category and subcategory systems.
But how is this accomplished? The best way to do this is with internal links and supplementary URL structures. For example, they internally link to a page with the anchor text "cats." Below is the format for a correctly formatted internal link. Imagine this link is on the domain jonwye.com.
In the above illustration, the "a" tag indicates the start of a link. Link tags can contain images, text, or other objects, all of which provide a "clickable" area on the page that users can engage to move to another page. This is the original concept of the Internet: "hyperlinks." The link referral location tells the browser--and the search engines--where the link points. Next, the visible portion of the link for visitors, called "anchor text" in the SEO world, describes the page the link is pointing at. In this example, the page pointed to is about custom belts made by a man named Jon Wye, so the link uses the anchor text "Jon Wye's Custom Designed Belts." The tag closes the link, so that elements later on in the page will not have the link attribute applied to them.
This is the most basic format of a link--and it is eminently understandable to the search engines. The search engine spiders know that they should add this link to the engine's link graph of the web, use it to calculate query-independent variables, and follow it to index the contents of the referenced page.
Below are some common reasons why pages might not be reachable, and thus, may not be indexed.
Links in Submission-Required Forms
Forms can include elements as basic as a drop-down menu or elements as complex as a full-blown survey. In either case, search spiders will not attempt to "submit" forms and thus, any content or links that would be accessible via a form are invisible to the engines.
Links Only Accessible Through Internal Search Boxes
Spiders will not attempt to perform searches to find content, and thus, it's estimated that millions of pages are hidden behind completely inaccessible internal search box walls.
Links In Un-Parseable Javascript
Links built using Javascript may either be uncrawlable or devalued in weight depending on their implementation. For this reason, it is recommended that standard HTML links should be used instead of Javascript based links on any page where search engine referred traffic is important.
Links In Flash, Java, Or Other Plug-Ins
Any links embedded inside Flash, Java applets, and other plug-ins are usually inaccessible to search engines.
Links Pointing To Pages Blocked By The Meta Robots Tag Or Robots.Txt
The Meta Robots tag and the robots.txt file both allow a site owner to restrict spider access to a page.
Links On Pages With Hundreds Or Thousands Of Links
The search engines all have a rough crawl limit of 150 links per page before they may stop spidering additional pages linked to from the original page. This limit is somewhat flexible, and particularly important pages may have upwards of 200 or even 250 links followed, but in general practice, it's wise to limit the number of links on any given page to 150 or risk losing the ability to have additional pages crawled.
Links In Frames Or I-Frames
Technically, links in both frames and I-Frames are crawlable, but both present structural issues for the engines in terms of organization and following. Only advanced users with a good technical understanding of how search engines index and follow links in frames should use these elements in combination with internal linking.
By avoiding these pitfalls, a webmaster can have clean, spiderable HTML links that will allow the spiders easy access to their content pages. Links can have additional attributes applied to them, but the engines ignore nearly all of these, with the important exception of the rel="nofollow" tag.
In this example, by adding the rel="nofollow" attribute to the link tag, the webmaster is telling the search engines that they do not want this link to be interpreted as a normal, juice passing, "editorial vote." Nofollow came about as a method to help stop automated blog comment, guestbook, and link injection spam, but has morphed over time into a way of telling the engines to discount any link value that would ordinarily be passed. Links tagged with nofollow are interpreted slightly differently by each of the engines.
SEO Friendly Images
SEO Friendly Images is a WordPress SEO plugin which automatically updates all images with proper ALT and TITLE attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.
The ALT attribute is important part of search engine optimization. It describes your images to search engine and when a user searches for a certain image this is a key determining factor for a match.
The TITLE attribute plays a lesser role but is important for visitors, as this text will automatically appear in the tooltip when mouse is over the image.
Proper Article Formatting
Far too often I come across websites that are not utilizing their header tags on their pages for SEO. This should not be the case; by simply utilizing and optimizing your h1, h2 and h3 header tags, you can increase your site's ranking and chances of being found through a search engine.
Why Are H1, H2, And H3 Header Tags Important For SEO?
Header tags are an important on-page SEO factor because they're used to communicate to the search engines what your website is about. Search engines recognize the copy in your header tags as more important than the rest. This starts with your h1 and works its way down in importance to the h2, h3 and so on. These tags will help support the overall theme or purpose of your page.
You can't, however, just throw in whatever content you want into these headers. It's important to utilize your header tags with short-tail and long-tail keywords. As search engines crawl your site, they will pick up on the headers and recognize the keywords you are using as important.
How To Use H1, H2 And H3 Tags
While your header tags do extend to h4, h5 and h6, we're only going to focus on the first three since these are the tags that carry the most SEO value. Now, you can't just go insert your header tags anywhere and expect to see results. Header tags have their own place on a page and have to be used in a proper order starting with your h1.
The h1 tag should contain your targeted keywords, ones that closely relate to the page title and are relevant to your content. The h2 tag is a subheading and should contain similar keywords to your h1 tag. Your h3 is then a subheading for your h2 and so on. Think of them as a hierarchy based on importance, the above being more important than the below.
Keep in mind that it's also very import that your header tags are readable and grammatically correct. Stuffing your h1, h2 and h3 with keywords is not going to help your cause. If anything, Google will recognize this and assume you are trying to manipulate them -- that's a no-no!
I use my h1 to capture the overall theme of the post since it represents what's most important. I then use my h2 as a subheading to reinforce my h1 and overall theme. The same can be said about my h3 and how it relates to my other headings and overall theme.
Header tags are a key component to SEO and can help improve your rankings on the search engines. Make sure and check your pages to see if you're using your h1, h2 and h3 correctly!
Google Sitemaps
With the Google Sitemap Plugin you can create and add a Sitemap file to Google Webmaster Tools, and get the info about your site in Google Webmaster Tools.
Add Meta Tags
Add-Meta-Tags adds metadata to your web site. This metadata contains information about the content, the author, the media files, which have been attached to your content, and even about some of the embedded media.
Metadata refers to information that describes the content in a machine-friendly way. Search engines and other online services use this metadata to better understand your content. Keep in mind that metadata itself does not automatically make your blog rank better.
For this to happen the content is still required to meet various quality standards. However, the presence of accurate and adequate metadata gives search engines and other services the chance to make less guesses about your content, index and categorize it better and, eventually, deliver it to an audience that finds it useful.
Good metadata facilitates this process and thus plays a significant role in achieving better rankings. This is what the Add-Meta-Tags plugin does!
Expired Domains
iWebArticle is a new site as of 2014 but I purchased the domain at over 3 years of age, giving the domain higher authority with Google as well as a multitude of relevant backlinks right out of the box!
Freshdrop
This is a great tool for finding amazing domain snags. Freshdrop pulls expired listings from all the big domain registrars and gives you a huge range of metrics on each domain. Some of these include, Majestic SEO backlinks, PR, Fake PR check, Archive.org records, Google indexed pages, age, traffic,.edu links,.gov links, dmoz listed, and a ton more.

Thanks For Reading !

Tags

Anchor Text, Friendly Images, Google Pagerank, Guides, Header Tags, Html Links, Improve Google, Improve Google Pagerank, Internal Link, Internal Links, Internal Search, Javascript Based Links, Link Juice, Link Juice Ranking, Overall Theme, Search Engine, Search Engines, Seo, Seo Friendly, Seo Friendly Images, Seo Tips, Web, Website Ranking

Meet the author

author avatar Deepak Tiwari
Hi, My name is Deepak. I love to write since it allows me to express my feelings and thoughts. I am enjoying writing here on Wikinut. I also write articles on more writing sites.

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Comments

author avatar Ptrikha
19th Aug 2014 (#)

Great tips and I will read them more thoroughly when I will have time.

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author avatar Deepak Tiwari
19th Aug 2014 (#)

Thanks Ptrikha for visiting on my posts. :)

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