Sex Sells: A look into how sex is used in the advertising business.

johnnydodStarred Page By johnnydod, 26th Sep 2012 | Follow this author | RSS Feed | Short URL http://nut.bz/qpkx7r0_/
Posted in Wikinut>Guides>Culture>Social Trends

PLEASE BE AWARE This article contains pictures of an erotic nature
SEX! Even the word is enough to draw the reader to find out more, the fact is people are curious about sexuality and never tire of it. We cant help it! it's in our psychi. (Is that how you spell it?)

The unstoppable urge

Sex in advertising is as old as civilization itself, even I, in writing this article am using it to attract my readers to read on.
Advertising, whether it is to gain more readers, or simply to sell goods is well known to work wonders, man’s unstoppable thirst for the erotic, has been use to sell, in all sorts of ways, take for example the motor industry, a company wanting to sell a new model of fast car, knows that it is more likely to be someone of the male orientation that will be looking at their advert, so rather than list the abilities of this new car instead the advertiser photographs the car with a scantily clad, nubile young thing as the main selling point, he knows this will draw the reader into looking at the car in more detail.

Mind blowing things, these air valves!

Invariably the sex object has nothing to do with the goods, take for example, the advert above from the 1920s the advert is for an innocuous valve cap, the heading tells its readers what it is, “The Schrader Universal Valve Cap” but let’s face it, a valve cap is something that opens to admit gas to a chamber for example when you inflate a tire, it’s then closed to stop the air from getting out. Not the most exciting thing on your shopping list, so what do they do, to get you to read on? You got it! Slap on a picture of a provocatively clad woman and Voilà you have their attention.

But it's not just men that the advertisers aim at, they know that women also like a little "Eye Candy" as you will see in the next Ad.

Is that David B?

Calvin Klein use it to its full potential, in advertising their underwear most, if not all, are sexually explosive, this ad is just two models, one male one female in their underwear but the underlying message is not “this is nice comfortable underwear” but more “look what might happen when you wear our knickers” (Don’t get me wrong, when I saw this ad I went out straight away and brought myself a pair) So far they haven’t worked, but I live in hope!!!!

Most of the adverts still used Women as their main attraction but just lately more and more men are being use, as the buying power of women become more in tune with the men. But using men is not as new as you might think, during the First World War, an advert for Ivory Soap showed men on-board deck bathing, could they have been aiming at the homosexual angle?

No holds barred.

Let’s face it, when it comes to selling there is a “no holds barred” attitude in the advertising business, but wait! Could these ad whiz kids be wrong? Or are we all just getting too smart for them? “AdAge” a magazine for the marketing and media people reports that out of a list of Top 100 most effective advertising of the century, out of the 100, only 8 involved use of sex, (Well it works for me, but then that could just be my age! Ho hum)

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And finally

  • ........................SEX... SEX...SEX...SEX....SEX...SEX..........................

As you may or may not know, I am also a moderator here on Wikinut, and I am now writing to you with that hat on.
Moderators often leave notes on writers pages after they (The Moderator) have passed the writers work, these notes are intended to help the writer, by given pointers to how their (The Writer) can improve their work.
We here at Wikinut like to see a pattern in how a piece is presented, that doesn't mean you HAVE to follow that pattern, it’s just a guideline. So the message is……

  • PLEASE READ MODERATORS NOTES

Another point is I often have to send work back, as the writer has not written a “Page summary” or have just copied the first couple of lines from the main article.
Your page summary is a great opportunity to tell your readers about the contents of your page, or to perhaps tease them with a snippet of info that will leave them wanting more. So ensure that it is well written, spelt correctly and has appealing content. Either way, your summary appears at the top of your page itself (above the first section), so there is no need to repeat the contents of your summary at the top of your first page section. If you do, it will appear twice on the page and will be rejected……

    PLEASE READ MODERATORS NOTES

moderator Mark Gordon Brown moderated this page.
If you have any complaints about this content, please let us know

Comments

author avatar Sivaramakrishnan A
28th Sep 2012 (#)

Humorous with explicit and hidden messages too! This should do the trick - bring them on, the more the merrier! siva

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author avatar Lady Aiyanna
28th Sep 2012 (#)

As a person who deals with advertising campaigns and media works, I can tell you it is not the open selling of sex that attracts the audience but a subtle hint of it. Its theatre style wherein you give a hint to the audience but directly provide them with what is happening. Its called the suggestive mode.
In advertising, the modern day advertisement use the Freudian concepts wherein the backdrops, the colour and the settling indicate and suggest what they are trying to portray. Its the art of getting the audience to understand a lot more that meets the eye that creates the sale.
You can sell without sex but have suggestive elements that could be indicative of that underlying current but not direct current and that is the beauty of taking things to the point of surrender but stopping short of vulgarity which seems to dominate the world media today.
Singers of today come out wearing their inner wear calling it fashion and have extremely offensive and suggestive videos and lyrics and the only option left is to put the youngsters of today back to the age old media of the past that was a lot cleaner.
The Beckhams in their undies are suggestive that they would do anything to strips to their bears for the money. You do get paid a lot more, and this I tell you as a person who is in the industry and the tides are turning as many are returning back to the past ways of living.
With regard to Doctor Dod, Are you insinuating that you drill holes and check crevices to give them certified Warrants of Fittness that their parts are all working fine with good lubrication and measurements????
The female in leather is suggestive of BDSM which is a jailable offence as it suggests Bondage, Dominance, Sadism and Masochism which could be direct skin to skin contact or just coded role play games subtly advertised with colour markings where in blue usually means coast is clear. lets get the game under way because the Stupid Rose made his pass successfully at you as the former Star.
Now that is advertising. A rose trying to seduce an old man with a knee job, telling the world they are on drugs, drinks a lot and above all carouses with anyone despite the age.
Safe to say Wikinut is now becoming WinkyNut as moderatores are selling sex over the counter to get more viewers and writers while serious writers are booted off for suggesting ideas how to improve the site security.
As a person in the entertainment industry, I have learnt to sell subtle sexuality with just the usage of the eyes, looks and appeal without exposure of cleavage as I am very particular about my brand name. I do commercials, movies, serials and music for real (lots changed since I last wrote on Wikinut as an official writer) and these are choices we as artists make to endorse products and names that are in keeping with our personality and not the money.
This also means that if companies, advertisements serials want you there, they modify the script accordingly to sell the thing your way and with your style and taste as you don;t change colours for them but they change their colours for you.
Advertisments have greater value when you have role models and endorsements who point people and kids in the right direction and give people the right meaning of the brand along with the niche.

I know if I were to buy undies for a teenager, I wouldn't buy it because of David and Victoria. The brand is great but the target segment is late 30s earlier 40s audience and people with kids who are looking to spice up their sex lives.
Sorry Johnny Dod as a bystander looking at the content portrayed, I would have to say that Wikinut is becoming a commercial online brothel with moderators now selling sex over the counter while people who use the words used in biology are considered to be vulgar.
The advertisements depend on the company niche and the brand concept that they have not the person in ad unless it is a celebrity endorsement which is presently the trend as they are using role modelling to bring people back to the way it has been in the past.

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author avatar Berojgaar News
29th Oct 2012 (#)

You are Awesome Commenter That is True Sex means the Attraction of Human's Eyes.
Attention Seekers Always Use Those Methods

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author avatar Lady Aiyanna
28th Sep 2012 (#)

What I am talking about is the current Hollywood trend as I am working with producers out there here in NZ.

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author avatar Lady Aiyanna
28th Sep 2012 (#)

Its Psyche BTW, just like Eros and Psyche where Eros the God of love married the most beautiful woman in the world on a condition she would never see his face and she did and then did all to win and get her husband back from Venus who relented and broke down for the mess she created.
Its all perception of the mind, I wear this, I get sex, I wear this undie I am David or Victoria. I wear patent leather I become a sex slave with a Moderating Doctor servicing parts of the anatomy publicly seeking clientele too.

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author avatar johnnydod
28th Sep 2012 (#)

I quote from "The Dictionary of the history of Ideas".
A study from "The University of Virginia Library" no less and i quote.....
“Some of the problems of deviant behavior were illuminated by contributions of varying importance at the hands of such nineteenth-century alienists, PHYCHI- artists, and neurologists as Isaac Ray, William”
So there... Narh Narh narh Narh Narh.

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author avatar Lady Aiyanna
28th Sep 2012 (#)

Okay fine, stand corrected on that one, but the rest of it still stands!!!!
BTW, heard of the Commodores??? Am working with their producer/song writer who is based in NZ for a short while.... Your era or earlier???
Want the sex appeal to sell, get people of substance to endorse the label and all you would need is a smile to spell sex out to you in the advertising media. Its all about the personality of the product, the people endorsing the brand, the type of producer (has to be artistic), the angles and the lighting to get the effect.
That is why sepia modes are used to depict sex, blackground, a female not necessarily scantily clad etc.

Here is an Example of Cathay Pacific:

Cathay Pacific wasn't having very great sales at one point and wanted something that was out of the box, revolutionary and at the sample time something that would capture the audience. They were selling the same thing just like everybody else but what could give them the edge over the other.
Here is how they introduced a new range of wine. Placing a simple glass wouldn't do neither the bottle nor its brand in the print media. They used a female in air hostess uniform, nothing overt but just the chest and groin region holding a tray with the drink and glass.
It boost sales, because it spoke, you drink my wine, you get the smiling air-hostess who was faceless but the positioning the torso was enough to grant a perception to the unsuspecting buyer.

That is also one reason why the Black Panther is used to depict sex. It refers to the animal instinct apart from the tribe depiction. Need a clue how sex sold with the two most famous Jackson siblings?? As the Panther. One controlled the panther with a chain, the other posed with the panther for just the song which screamed watch the short film and he converted into THE PANTHER and showed his moves and grooves of what he was capable of. That's Michael Jackson in Black or White, in a film done with John Landis, famous for the American Werewolf movie.

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author avatar David Reinstein,LCSW
29th Sep 2012 (#)

Some wind blows hard and long ...

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author avatar Retired
25th Oct 2012 (#)

And in her case, the wind never stops blowing. :)

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author avatar johnnydod
28th Sep 2012 (#)

Phyche was a goddess who had a daughter, who was the goddess of "sensual pleasures" (Funny that)
not a Psychology conditon.

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author avatar Lady Aiyanna
28th Sep 2012 (#)

And also a Love God Husband, so do you expect!!!!
Its the tracing of that lineage at times....

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author avatar Lady Aiyanna
28th Sep 2012 (#)

The marriage took place because no one wanted her, that is all...

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author avatar Denise O
28th Sep 2012 (#)

Down right clever on the tonic, I am sure you will sell plenty, loving it! I so agree with you Johnny, sex does sell. what a lovely and well written piece on sex being used in advertisements. As always, thank you for sharing.:)

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author avatar hastomo
28th Sep 2012 (#)

Sexy body its really something to attract buyer and then try to buy the product.
Nice share...good topic

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author avatar ArticleGeek
28th Sep 2012 (#)

Sex truly sells, no questions about it.

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author avatar Teila
28th Sep 2012 (#)

I agree sex does sell.

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author avatar GV Rama Rao
29th Sep 2012 (#)

Kindly refer to my blog SEX SELLS.
Today, mummy’s porn is selling like hot cakes. Here, I am referring to the phenomenal sales of books of E.L. James, a female writer from England unknown hitherto, who turned publishing on its head. Originally published by an insignificant publisher, the book was published by a reputed firm and marketed well. Her books, bought by millions of housewives across the Atlantic, and #1 in New York Times bestseller list have established erotica as the newest ‘It’ formula for writing and successful publishing. E.L. James has published a trilogy and set a new benchmark in writing erotica and publishing best sellers.

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author avatar David Reinstein,LCSW
29th Sep 2012 (#)

Nothing (much) new under the sun, Johnny. Inflatable women have been around for at least a couple of hundred years.... Strangely enough, there seem to have been few inflatable babies conceived :-}

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author avatar vpaulose
29th Sep 2012 (#)

Thank you for your "ad" here on article writing. Thank you also for your comment and encouragement for my writing.

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author avatar Sangita Karki
2nd Oct 2012 (#)

The article is touching and is real. As I am from the developing world (Nepal) where media is still struggling to flourish, I was unaware of use of sex (I will prefer to use female) in the advertisement some years back (2-3 years). When I came to Asian University for Women for my undergrat studies, then I began to see the how women are being represented in the media (in my women's issue's class). Few days ago the University put a documentary show Miss Representation for the students,which clearly shows how women are portrayed in American Media. After watching the documentary I really began to think is it really the fault of producers to use women in that way for making their advertisement attractive? or is it our fault to promote those misleading stuffs by watching it??

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author avatar krrymarie
2nd Oct 2012 (#)

Yes sex does sells. And its picture, articles and adverts that make girls wanna be thinner . so then they become ill. Great article.

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author avatar LOVERME
4th Oct 2012 (#)

sex only sells
great article
even greater discussion
and it reinstates
what my master said,
ere he died at 80
‘’so you see
sex only sells
as it is love
and what is love?
except sex!
‘’that it lies between the thighs
all know it
and all exploit it
all like it and so my poems
akin, ones, I will repost
how many have read
as against normal poems s,
sexy ones are juicy
Johnny!
your white haired experience
should be a sex opener for many…
you started with a sexy youthful face
till you found on Wikinut
a beautiful
now Liberty like place

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author avatar Berojgaar News
29th Oct 2012 (#)

Yes That is True There is Only Usage in the World More Sex,Drug and Money...Which is Attention Seekers Topic

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