To Blog or Not

kaylarStarred Page By kaylar, 3rd Aug 2011 | Follow this author | RSS Feed
Posted in Wikinut>Guides>Web>Blogs & Blogging

Should you stop writing for publishing sites and move to writing for your own blog?

Think about it

To write your own blog; that is the question. Whether it is wiser to write for a publishing site which sets the template or to venture alone into cyberspace?

On a Blog you are all alone out there as you face a blank screen, and think; "Okay, what am I going to write about?

Should I do a kind of diary?

That's a bit too Facebooky personal.

Should I select a particular topic?

That's kind of confining.

And which blogging host(s) should I use?

You Google then, you Google

Most of us are aware of Blogger, Blogspot and other Blog Name. The image above lists the top ten free ones; I can't see paying for a blog, but hey,
that's me. There are many more, of course, and so you Google and Google again.

Maybe you join ten different sites with ten different names, maybe you join one
under your own name. It is up to you.

Many Blog sites let you fool with the background, the fonts, the photos, so your layout is going to be, (depending on the site you chose) unique or partially unique based on the options available.

AdSense

Adsense is the way you earn money. But you need to get an account. The easiest way to get an Adsense account is to join Triond and through Triond apply. One account from Adsense is all you need.

Wikipedia describes Adsense as;

Google AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. In Q1 2011, Google earned US$2.34 billion ($9.36 billion annualized), or 28% of total revenue, through AdSense.

For our purposes, Adsense is the company which puts ads around your writing.
If anyone clicks on an ad, you get a pittance. You need a whole heap of clicks to buy a pack of gum.

Amazon Ebay, Chitka and the rest.

There are other sites which pay to put ads on your prose. Amazon is one of them. Many of the blogging sites assist you in joining Amazon, and you can select the ads you want.

This is rather a step up from Adsense where what ads are posted are beyond
your purview. With Amazon you can often put ads for top sellers, (as long as you can somehow link them to your prose) and heighten the possibility of that blessed click.

Six of One

In relation to so-called 'writing' sites which pay Adsense and Adsense alone there's no reason to believe your work
would do better on the public site than on your own Blog.

In fact, the obverse may be true.

Sites which pay by Adsense alone are often Content Farms. Content Farms are crap sites. They claim to be 'writing' or 'publishing' sites, but have no interest in writing or publishing. They have interest in getting writers to work for free and use their work as wall paper on which to hang Ads.

The writing doesn't matter. No one connected to the Site reads it. There is NO human moderation. You could post a page of a telephone book or Shakespeare. Further, the Content Farm pays NOTHING for the writing.

Adsense is left with the bill.

Rolling Panda

Google, fully aware of the Content Farm has created applications to prevent its search engine from returning results from sites so designated.

To see it with Google's eyes, it devalues their search engine when garbage is on the first page of a 'Google'.

The Garbage is there because the Crap writer knows how to manipulate Google's search Bots. Hence to protect itself Google changes its algorithm on a regular basis.

In relation to Panda:

We're continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.

For the writer this means one's work scores higher in a Google Search if placed on his/her own Blog then it would on Hubpages or Xomba. This is because your Blog, with your clever name has not been designated a Content Farm.

Removing Triond from the Stable.

I omit Triond from the Xomba/Hubpages etc. stable for although it is a Content Farm it has a two tier payment schedule. Triond pays you directly, plus a portion of Adsense.

Interestingly, the Adsense take for the month is often more than the Triond take. This suggests that people do click on ads on Triond.

Unlike other sites, Triond gives you a day by day accounting. When you log on you know how many hits your work has gotten, your top five articles, how much money has been earned from Triond, how much from Adsense as well as other data.

Your Very Own Blog

Considering 'writing sites' which pay Adsense Only are marked Content Farms and penalised by Google Searches, it
suits you to create your own Blog.

Chose a title that is interesting but not limiting unless you are going to limit your purview. Some people have a small information base but turn it into cash by blogging.

This guy knows cars. That's all he knows. He blogs about cars. Thousands of entries about cars. You want to know about a particular model of a particular brand of a particular year, he probably has blogged about it.

If that's you, a one note writer, then name your blog after your one note, fill the
tags use all the SEO words, and go to town.

If you know a little about a lot of subjects, pick a name that and can cover the various topics you will write about.

You're on your own, so better spell check, fact check and make sure your grammar is all that. There is no moderator. There's no limit.

On some sites you place your ads where you want them to be. You can have one ad, three, whatever. It's up to you. On others, the right column is devoted to ads. Your ads and the Blog site's ads.

Many allow Amazon as well so you have to have a bit of care not to turn your blog into the classifieds.

Now What?

Now you start to market.

Use all those Networking sites, aware your work won't automatically be kicked to the last page reserved for Content Farms. Use Facebook, use Twitter, whatever there is, use it.

Now comes the wait.

Many Bloggers advise you blog every day and keep going, people who might like
your work could book mark it and check back periodically. If they find there has
been no new work for a couple of days or weeks, well, they'll forget about you.

Treat Blogging as a job.

You can take stuff you already posted on Content Farms, rework it if you want,
or take it as is and put it on your blog. Don't worry about 'copyright'. It is your work.

Go for completeness not 'sound byte'.

Don't ramble, of course, but three paragraphs is simply not substantial. If you only know three paragraph about the topic, or only have that much to say, you'll have to stretch it wil photographs or lists, or something.

When you hit 1,500 words, it's time to stop, rethink, rework, maybe this should be
two blogs.

You won't make much money initially, but over time you should have quite an article base so that random Googles turn up your blog.

Sometimes

On occasion you might write an item which becomes all the fashion. It may be
picked up by a news service, it may become a talking point on message boards, and you're suddenly important.

It is going to be really hard to follow on, unless you know exactly why this particular article has become so popular.

Sometimes it is your point of view. This is the hardest thing to grasp, because you aren't aware that you have a strange point of view. Easier is when it is your topic. Then you can churn out more articles on the subject.

Don't be discouraged if after a few weeks you have a handful of hits. Think of it like this; on the usual Content Farm, how much would you be earning anyway?
0c? 83c? So you really aren't losing anything.

And you do stand to gain.

Tags

Adsense Income, Blog, Readers, Topics, Writing

Meet the author

author avatar kaylar
I am passionate about history, culture, current events, science and law

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Comments

author avatar Mark Gordon Brown
3rd Aug 2011 (#)

My wife has 3 blogs, one on sheep, one on exotic pets, and another on advice for pets. She makes only pennies at this stage but still enjoys it

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author avatar kaylar
3rd Aug 2011 (#)

She makes pennies but at least she's not on a content farm where her name will be linked to garbage.

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author avatar Rathnashikamani
26th Nov 2011 (#)

kaylar,

By writing this page, you've cleared many of my doubts I was having as I was not able to search and find answers to by myself.

I think this page is a must read for all the bloggers, starters as well as veterans.

Reply to this comment

author avatar kaylar
26th Nov 2011 (#)

Thank you Rathna, I did some sporadic blogging. You have to find the site that's right for you.
I know some html so like that opportunity to do the font size, font face and images...

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