Volkswagen to Launch Small Car in India, Soon

aerial By aerial, 11th Mar 2012 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Guides>Transport>Cars

India is the hottest market for small car segment in India. Volkswagen has realised this, may be little bit late, but VW is going to launch a cute looking new small car in India. This article would let you know all important aspects that you would wish to know about this all new small car of VW

Volkaswagen in India

Volkaswagen popularly referred as VW, has number of cars in India. VW is doing it’s best to retain the Indian market share. Some of the cars launched by VW in India are VW Fabia, VW Polo, VW Vento, VW Jetta, VW Bettle, VW Passat and many others.

The Scene

Yes it is true; Honda has launched its all new small car Brio. Volkswagen follows Honda. VW would launch a new small car in India. Considering that India is the hottest market for small car segment. Volkswagen has decided that it would also venture into this mass car segment in India.

When & With whom it would compete?

The car is expected to be launched in the year 2012 itself. The name of this car from VW would be Up !.

VW would be price UP! below the polo segment that means it would not directly compete with Brio. But will compete with other small cars such as Beat, Wagon R etc.

How much will it hurt your money bag?

Now having said that you …would definitely be interested in how much it would cost your pockets ?... well officially VW has not stated any thing about price or to that matter about the specification of UP !. So please don’t be surprised if the new UP! has little bit of deviation in terms of specification, price etc compared to what is stated in this article. This is because these specification and price are all speculated!!

It is speculated that UP ! would cost around approximately 3.5 lacs Indian Rupees that may be the approximate ex show room price.

Will you purchase it ?

The Engine …

Report speculates that UP ! would be powered by a 1.0 litre petrol engine and would be cute looking as well as very spacious.

Some Report speculates that the UP ! would be powered by 1198cc, 3 Cylinders….

Fully loaded …

… and it is expected that the Top end variant would include features such as Air Bags, Steering Adjustment, Controls on steering, fog lamp, tachometers, MP3 music system .. in short it would be absolutely fully loaded …

VW logo ..

Any one would be ready to pay extra bucks for having the VW logo on it’s car. However, in India, this may not be the case and UP! should be priced cautiously.

Survival strategy …

I feel that in a market like India, pricing would play a very important role for UP! to survive and succeed in the Indian market .. so all eyes on the actual price tag of UP!.

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author avatar Denise O
14th Mar 2012 (#)

Too cool, good for y'all. Thank you for sharing.:)

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