Why you should consider using webcasting services

Teddy.kimani By Teddy.kimani, 19th Nov 2012 | Follow this author | RSS Feed
Posted in Wikinut>Guides>Web>Web Servers

Webcasting is a method of relaying information through the internet to people all over the world. This article provides reasons why you should consider using webcasting services.

Why you should consider using webcasting services

Webcasting is a method of relaying information through the internet to people all over the world. It is simply an evolution of the normal method of broadcasting since internet is the new platform. Data is transmitted to people interested in the information regardless of their geographical location. Information is therefore relayed through use of videos or audio clips that a viewer just views instead of downloading.

The first case of webcasting appeared in 1989. Brian Raila developed it while looking for a method of viewing videos without downloading them. It was however not well developed but it picked up in the consequent years. After undergoing various dynamic changes, webcasting has now been widely embraced. Businesses are using webcasting services to boost their sales and profits.

There are two methods of webcasting. This mostly depends on the kind of service being provided to the viewers. Live webcasting is a method used by people who relay information as it happens. It is usually used by radio and television stations in order to transmit information to people around the globe. More and more radio stations are seeking to develop online radio stations in order to allow users to tune in despite their geographical location. Coverage of major events also makes use of this kind of webcasting.

The other alternative is the on demand webcasting. This is widely made use of by the commercial and business arena. Here, the consumer accesses the information that he wishes and when he wishes it. It is not information that is urgently required. It is therefore largely specific and depends on what exactly a consumer wants to view.

Learning has also embraced this kind of webcasting through the E-learning experience.
Webcasting companies that specialize in webcasting offer various services to a client in need of webcasting. They are able to handle all production and webcasting activities. They are also able to enhance the communication services between a client and his customers in general. Most use an already existing platform. This is because it comes with the advantage of making the webcasting experience a very smooth, enjoyable and easy to access process.

Webcasting provides a lot of advantages to both the client and his consumers. It uses audio and video modes of demonstrating information. Statistics show that these modes are far more effective than the general written form. It is also a very cost effective method of advertisement. This is because it is able to reach people from all over the world as long as they are connected to the internet. By increasing this customer base, a business is able to experience larger profits.

Customers also gain a lot from webcasting. The method of demonstration is also easy to understand and follow up. This is a major reason as to why E learning is becoming very popular. There is also the advantage of step by step procedures by people making handling of items very easy. The needs, problems and interest of consumers are therefore handled in a very effective way while using little resources.

Webcasting is increasingly becoming the most common method of broadcasting today. However, one should properly choose an effective webcaster to achieve desired results. Factors to consider while hiring a company for its webcasting services include worldwide coverage and infrastructure, leading edge design and also wide technical experience.


E-Learning, Live Webcasting, Webcaster, Webcasting Services

Meet the author

author avatar Teddy.kimani
Am self-driven, results oriented and open minded person with communication skills.Have previously done lots of writing in the academic arena. Have also done article writing in last few years on WFH.

Share this page

moderator Steve Kinsman moderated this page.
If you have any complaints about this content, please let us know


Add a comment
Can't login?